About

CultureKart — A culturally driven e-commerce platform

CultureKart —A culturally driven e-commerce platform

CultureKart — A culturally driven
e-commerce platform

We built this platform for immigrants who miss products from home and want a trusted, transparent way to shop culturally.

Product

E-Commerce Website

My Role

UX Design, UI Design, Branding

Design Process

Turning concepts into visually appealing and functional interfaces.

Every step of the design process, from wireframes to user flows to UI, was shaped and refined through continuous testing, feedback, and iterations.

Challenges & solutions

Challenges

Let’s gain a clear view of the challenges users are
experiencing.

Let’s gain a clear understanding of the challenges our users are
experiencing.

Challenges

✦ Hard-to-find Cultural Products

New immigrants often struggle to find authentic items from home, relying on social media groups or scattered local stores that lack consistency or trust.

✦ Unclear Shipping & Pricing

Lack of transparency in customs, taxes, and return policies creates confusion and discourages users from completing their purchases.

✦ Low Trust in Sellers

Users are unsure about product authenticity or seller reliability, making them hesitant to shop online—especially when they're unfamiliar with local platforms.

Challenges

Challenges

✦ Hard-to-find Cultural Products
New immigrants often struggle to find authentic items from home, relying on social media groups or scattered local stores that lack consistency or trust.

✦ Unclear Shipping & Pricing
Lack of transparency in customs, taxes, and return policies creates confusion and discourages users from completing their purchases.

✦ Low Trust in Sellers
Users are unsure about product authenticity or seller reliability, making them hesitant to shop online—especially when they're unfamiliar with local platforms.

Challenges

Solutions

✦ Cultural Discovery Made Easy

We created intuitive discovery flows—by culture, festival, and origin—so users can find authentic products without relying on social media or scattered stores.

✦ Transparent Shopping Experience

Real-time shipping estimates, clear taxes, and simple return policies reduce confusion and build confidence throughout the checkout journey.

✦ Verified & Trusted Sellers

Our TrustShield™ system ensures sellers are verified through ID checks and product authenticity, while trust scores and community reviews help users shop safely.

✦ Cultural Discovery Made Easy
We created intuitive discovery flows—by culture, festival, and origin—so users can find authentic products without relying on social media or scattered stores.

✦ Transparent Shopping Experience
Real-time shipping estimates, clear taxes, and simple return policies reduce confusion and build confidence throughout the checkout journey.

✦ Verified & Trusted Sellers
Our TrustShield™ system ensures sellers are verified through ID checks and product authenticity, while trust scores and community reviews help users shop safely.

Solutions

Typography & colors

Simple, modern, and just feels right for a clean, easy-to-read

experience.

Simple, modern, and just feels right for a clean, easy-to-read experience.

User Flows

Two unique role-specific paths, each guiding users with clarity & ease

Let’s gain a clear understanding of the challenges our users are
experiencing.

New Immigrant Shopper

Cultural Seller

New Immigrant Shopper

Cultural Seller

No wasted steps, just purposeful navigation—
Each user journey drives focus & results.

No wasted steps, just purposeful navigation— Each user journey drives focus & results.

No wasted steps, just purposeful navigation—
Each user journey drives focus & results.

Wireframes

High-fidelity wireframes that map out the user flows

Landing Page

More than just a platform — we built the story around it

A fully integrated approach — ensuring the landing page complements the platform seamlessly.

User Interface

Cultural Discovery Made Seamless

From broad exploration to informed decision-making, CultureKart’s product discovery journey is tailored for immigrants navigating unfamiliar online shopping in Canada.