AR VISION

Leveraging augmented reality (AR) to help users visualize and interact with product in a realistic environment.

Leveraging augmented reality (AR) to help users visualize and interact with product in a realistic environment.

  • 70% Real-Time Visualization

  • 70% Engagement Increase

  • 75% AR Adoption

  • 70% Real-Time Visualization

  • 70% Engagement Increase

  • 75% AR Adoption

90% Real-Time
Tremor Analysis
60% Engagement Boost
75% Primary Keyboard Usage

Cover hero image
Cover hero image
Cover hero image

01. Overview

ARVision is a minimum viable product (MVP) that uses augmented reality to let users see and interact with products in a realistic setting before buying. By previewing how a product fits and functions in their space, users are empowered to make more informed purchasing decisions.

ROLE:

UI Designer, Project Manager

DURATION:

12 Weeks

TOOLS:

Adobe XD, Illustrator, Photoshop

INDUSTRY

Healthcare, Marketing

ROLE:

Lead UX UI Designer

DURATION:

6 weeks

TOOLS:

Adobe XD, Illustrator, Photoshop

INDUSTRY

Healthcare, Marketing

01. Overview

ARVision is a minimum viable product (MVP) that uses augmented reality to let users see and interact with products in a realistic setting before buying. By previewing how a product fits and functions in their space, users are empowered to make more informed purchasing decisions.

ROLE:

UI Designer, Project Manager

DURATION:

12 Weeks

TOOLS:

Adobe XD, Illustrator, Photoshop

INDUSTRY

Healthcare, Marketing

ROLE:

Lead UX UI Designer

DURATION:

6 weeks

TOOLS:

Adobe XD, Illustrator, Photoshop

INDUSTRY

Healthcare, Marketing

02. Design Process

This project required an agile 5 step process to ensure I could deliver the final output within the tight timeline. The 5 steps were an amalgamation of research, strategy and a design phase which helped the standard for the final output.

This project required an agile 5 step process to ensure I could deliver the final output within the tight timeline. The 5 steps were an amalgamation of research, strategy and a design phase which helped the standard for the final output.

design process
design process
problem solution cover
problem solution cover
problem solution cover

03. The Problem

03. The Problem

How might we enable users to visualize and interact with products in a realistic environment, making it easier to assess, market and make uniformed decisions?

04. The Outcome

04. The Outcome

Developed an immersive AR experience that allows users to visualize and interact with products in real-world environments, making decision-making more intuitive and engaging.

05. Understanding my users

05. Understanding my users

05. Understanding my users

  1. User Needs: Users need an interactive, realistic experience to make confident decisions.

  2. Usability: The experience should be easy to use across devices (to start with iPad), with simple controls to place, move, and explore products without any hassle.

  3. Purchase Influence: Seeing a product in AR should help reduce doubts and boost confidence in decision making.

  4. Engagement: The platform should be fun and interactive, letting users explore, customize, and even share their AR experience with others.

persona 1
persona 1
persona 1
persona 2
persona 2
persona 2

06. Secondary research findings

06. Secondary research findings

General

  • AR will be a pioneering tool in the AR product visualization market.

  • Top competitors include Houzz, IKEA Place, and Amazon AR View.(detailed analysis in the table below)

  • Renowned for its high-quality 3D modeling and seamless AR integration.

  • Emphasizes user data privacy and security, including encryption and GDPR compliance.

Usage

  • 60% of users utilize AR for visualizing home decor and furniture placement.

  • 30% use it for trying out fashion and accessories in a virtual environment.

  • 10% engage with the app for visualizing automotive products and features.

  • High adoption rate due to its user-friendly interface and accessibility across various devices, including smartphones and tablets.

  • 60% of users utilize ARvision for visualizing home decor and furniture placement.

  • 30% use it for trying out fashion and accessories in a virtual environment.

  • 10% engage with the app for visualizing automotive products and features.

  • High adoption rate due to its user-friendly interface and accessibility across various devices, including smartphones and tablets.

  • 60% of users utilize ARvision for visualizing home decor and furniture placement.

  • 30% use it for trying out fashion and accessories in a virtual environment.

  • 10% engage with the app for visualizing automotive products and features.

  • High adoption rate due to its user-friendly interface and accessibility across various devices, including smartphones and tablets.

Demographics

  • 70% of AR users are individual consumers, with a growing segment of small business owners and retailers.

  • 45% of users are between 18-34 years old, predominantly tech-savvy and early adopters.

  • 30% of users prefer using the app on ipad devices for its convenience and ease of use.

  • Majority of users are from North America and Europe, with increasing interest in the Asia-Pacific region.

  • 70% of AR users are individual consumers, with a growing segment of small business owners and retailers.

  • 45% of users are between 18-34 years old, predominantly tech-savvy and early adopters.

  • 30% of users prefer using the app on ipad devices for its convenience and ease of use.

  • Majority of users are from North America and Europe, with increasing interest in the Asia-Pacific region.

General

  • ARvision is a pioneering tool in the AR product visualization market.

  • Top competitors include Houzz, IKEA Place, and Amazon AR View.

  • Renowned for its high-quality 3D modeling and seamless AR integration.

  • Emphasizes user data privacy and security, including encryption and GDPR compliance.

07. Quick & easy application flow

application flow
application flow

09. Ideation Begins

ideation
ideation

Enhancing ideation through AR, enabling dynamic visualization and interactive concept exploration. Transforming sketches into immersive, spatial experiences for better creativity and design iteration.

10. Visual Designing

I started designing ARVision’s key screens by defining a style guide and refining earlier rough ideations. Due to time constraints, low-fidelity wireframes were not included.

personalized AR
personalized AR
personalized AR

Personalized AR Experience

Users start by selecting their preferred language and can explore various categories to download and view 3D models in their AR space.

Interactive AR Control & Customization

Users can plot a surface to confirm, edit, or delete areas, seamlessly switch between AR and Non-AR modes, and access features like screenshots, recording, detailed info, and a private gallery.

Interactive ar
Interactive ar
Interactive ar

11. Prototype videos to showcase flow:

prototype flow
prototype flow
prototype flow

AR Video Link →

AR prototype video link →

Non-AR Video Link →

Non-AR prototype video link →

  1. Key outcomes and future enhancements

  1. Key outcomes and future enhancements

  1. Key takeaways

Outcomes Achieved:

  • Seamless AR Visualization —Userscan easily place and interact with 3D models in their environment.

  • Intuitive User Experience—The app provides an engaging and interactive way to explore products.

  • Usability Insights—Testing revealed key areas for improvement, mainly in AR scanning guidance and model interaction.

Future Improvements:

  • Better AR Scanning Guidance—Improve onboarding with clearer instructions to make setup smoother.

  • Enhanced Model Interaction – Add tooltips for easier rotation and resizing of 3D models.

  • More Product Options—Expand the catalog with more products and customization features.

Outcomes Achieved:

✅ Seamless AR Visualization – Users can easily place and interact with 3D models in their environment.
✅ Intuitive User Experience – The app provides an engaging and interactive way to explore products.
✅ Usability Insights – Testing revealed key areas for improvement, mainly in AR scanning guidance and model interaction.

Future Improvements:

🔹 Better AR Scanning Guidance – Improve onboarding with clearer instructions to make setup smoother.
🔹 Enhanced Model Interaction – Add tooltips for easier rotation and resizing of 3D models.
🔹 More Product Options – Expand the catalog with more products and customization features.

Outcomes Achieved:

  • Seamless AR Visualization – Users can easily place and interact with 3D models in their environment.

  • Intuitive User Experience – The app provides an engaging and interactive way to explore products.

  • Usability Insights – Testing revealed key areas for improvement, mainly in AR scanning guidance and model interaction.

Future Improvements:

  • Better AR Scanning Guidance – Improve onboarding with clearer instructions to make setup smoother.

  • Enhanced Model Interaction – Add tooltips for easier rotation and resizing of 3D models.

  • More Product Options – Expand the catalog with more products and customization features.

conclusion
conclusion

Thank you for reading!

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